As the title shows, this post is about intersection of social media and viral marketing. Man is a social animal and hence socializing comes natural to him. He seeks out places where he could meet, converse and share his thoughts and feelings with others. Therefore it shouldn’t be surprising at all that social media is the next big thing ( or rather has already become The Big Thing. )
Well, the other day I was twittering on my account (Click here for my twitter profile) when I saw a tweet from Guy Kawasaki. Guy is that sort of person who talk sense and doesn’t spam at all unlike many others who have made Twitter as a direct spamming ( just coined the term 
)medium.
The tweet was enticing. It read something like this: ” What do you think? Should I change my career?“. That is not in verbatim but meaning was more or less same. And then there was one link. Now anyone who knows anything about Guy would have obviously clicked that link since anything he touches turns to gold.
I clicked on the link and found out that a prank has been played on me where Guy was shown in a video contesting for US Presidential elections and how he is gaining the ground.Naturally, I also tried my hand at it. To view results click here.
Now this was a prank but guess what!
What if companies do create effective viral campaigns using social media and micro blogging platforms like twitter for say Brand Buzz?
The applications could be limitless and is left only to the imagination of the marketer. If you have come across any of such campaigns or situations, do share it with us.
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