When everybody talks so much about Internet Marketing, it often leads to one thing : a confused state of mind! This is a first hand experience of mine. Try explaining to somebody who hasn’t heard of it before, and doesn’t have any clue about it. Chances are he would end up thinking of you as ‘people who sell products on web’. NO. Internet marketers do not sell products or do not perform any e-commerce activities. They also do not build websites for physical businesses to sell stuff on web.
They help business to sell on internet. Internet marketing is both an art and science. There is really no difference between marketing in general in the real world and marketing on internet, just the medium changes. Internet marketing is all about developing strategies for businesses on internet (though not only for businesses) to increase their visibility, bring customers to their websites and help them increase sales.
To help them do this, internet marketers have an arsenal of tools and techniques at their disposal (this is where you hear all the jargon like Link Building, SEO, and Directory Submissions etc.). But frankly, if you are a business owner you should not be concerned about the technology part and focus on your core product or service and leave this to the internet marketing guys (until and unless you have time on your hands and you are really interested in it).
So next time somebody who sells products on internet and claims to be doing internet marketing, you know what to tell him!
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