Few weeks back, I blogged about “No Comment Policy: A Viral Strategy?“Through the post I was trying to understand if banning comments on a blog could be used as a viral strategy by small and medium enterprises. Or is it the forte of only thought leaders like Seth Godin?
Well! Seth commented on the post stating that it won’t work. That would have settled the dust on the issue if I would have not stumbled upon this new blog . I was just surfing through the net and got its reference from latest post on Toprankblog.
This blog also follows no comments policy. Now the question arises
Is it done to manage the traffic and make life easier?
or
Is it done purposely for viral effects?
And if the answer is yes, then can it be used by SMEs?
It was a treat to read the conversation between 2 giants of internet industry in the form of an interview. Guy Kawasaki interviewed Darren Rowse of Problogger. Out of the several things which Darren mentioned, one of particular interest was use of “No comment policy” by Seth Godin as a potential viral marketing strategy. He goes on to mention that it may work for an established personality like Seth but may backfire for small bloggers.
This insight charged up my grey cells and forced me to think about how to use “No comment policy” for viral effects. Since the interview appeared on Sun’s Place for Small and Medium Businesses, I thought to myself, Is there any way by which small and medium enterprises involved in blogging for building brand can use this policy? Or is it only for thought leaders who define the contours of the industry?
I am not too sure about its usability for SMEs but would love to learn from you all.
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