Confused!!!
Wondering if that’s possible? Yes, why not.
Let me rephrase the question for more clarification…
Can internet marketing be done for businesses which have very limited or no web presence?
Referring back to the first post ,internet marketing is nothing but marketing done over internet, which happens to be just another medium. Therefore if a company wants to market itself over internet, nothing should stop it from going ahead and doing it. If one can move beyond from thinking of Internet as a separate entity and consider it just as another medium like TV, Radio, Print media, everything will fall in place.
To give a very simple application of the concept, consider a jeweler in a market. It typically does its advertising through banners, hoardings, newspaper, pamphlets. All these media cost a lot to small enterprises. Coupled with real world marketing strategies, the store (jeweler) could also use emails to market its services. Email Marketing provides a cost efficient solution to small enterprises which comes at dirt cheap prices. And the best part is it can be done more than once at specific intervals without incurring substantial costs. Email marketing is a kind of direct marketing where each potential customer in the local market gets a customized email. The effectively written email will not only advertise the store but also entice people to visit them.
And this is not to be confused with spamming. What we are talking about here is not a blind bulk email sending process to thousands of recipient everyday. That only harms the image of the sender. What we are talking about is an email marketing campaign to a qualified, targeted mailing list, which in this case would be people interested to buy jewelry. Small criteria in this case would be to select email accounts of people in the age group of 24-30 and are single, as they are more likely to get married and hence may need jewelry. This is just a simple example. Power of having a well targeted email list can give you a great conversion rate of potential customers to actual buyers.
Although the above example is more relevant in urban setting, where most of the people have internet access, yet it underlines an important concept - Businesses can reap the benefits of internet marketing irrespective of the status or size of their web presence.
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