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Many people frown upon blog commenting as a means for marketing websites and blogs. They term it as spam Period! No explanation will make them think of this as a healthy and legitimate method of spreading a word about your sites.

But you can’t blame them for this attitude of scorn towards blog commenting. There are hordes of blatant comments on blog posts on the web hoping to get some PR juice. In keeping in mind the PR juice they forget the more important entity in the scenario, the blog reader and the blog owner. A random comment on a highly informative blog post ends up demeaning the brand of the website or blog it is promoting. Neither will the blog owner or the readers will ever endorse your site.

Instead of this unrestrained deluge of commenting why not find interesting, related topics and add value to it. A good comment which adds two cents to the ongoing discussion will surely draw more targeted traffic and give the website a chance at word of mouth marketing too. Again its, no rocket science, it just needs some observant reading, some patience and little more time.

Think of blog commenting as distributing pamphlets in a neighborhood or colony. Would you want your pamphlet to be simple crumbled and crushed by the receiver and thrown away? Would you want the receiver to have a look at it and then forget it immediately?
I am sure you would want to be perceived as somebody unique and who registers in the customer’s memory.

Blog commenting, my dear friend is no different! Take it little more seriously and you would not only make a strong impact about yourself but also end up making web a better place.

Why not share!

I have read thousands of times at thousand different places that commenting on other blogs helps increase traffic on your blog. Well I never doubted that wisdom. What I did not know was that it helps in getting good quality traffic. Although it should be a natural extension of the argument.

But recently while checking out the stats for my blog, one thing was very peculiar which caught my eye. Here is the screen shot of the same.

I know!, I know! stats are not too great. But that is not the point of the post. The striking thing, if you would have noticed , is the 4th column. Yes! Average time spent on site which says that referrals from Problogger and Twitter spend unusual high time as compared to other referral sites.

Now this observation has few implications. The list goes like this-

1) Commenting on good blogs not only brings traffic but Quality traffic to your blog. It is quite often that we forget the quality part.

2) Look out for such blogs like Problogger in your niche and start leaving sensible comments.

3) Microblogging platforms like Twitter goes a long way in building up good reputation for your blog or online presence.

4) Don’t leave out on content aggregators like MyBlogLog or Friendfeed since they will assume more importance in future.

If there is anything which I may have missed out, please feel free to share it with me.

Why not share!