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How to find the right keywords for your web presence?

One would say why another post on something which has been beaten around so much. By this time, everyone knows everything about keywords for websites or blogs and they don’t need another article/ post on the same.

But recently I met with one of my friends who was in the process of optimizing his web presence. During the conversation, he mentioned about the process of keyword mining for his business. After listening to him, I thought to myself

“Is it really the way how it should be done?”

The process involved usage of one of the free tools available to find out root word for his business and a tail related with that. In this context, the stem/ root word was human resource. And woila!! That was it. The search for the right keywords ended there.

This whole process of keyword mining forced me to pen down my thoughts about how it should be done.

First businesses should not look at their web presence as mere websites. Problem creeps up when the management doesn’t show much enthusiasm and interest in building a powerful web presence and treat it as just another marketing activity. Web presence (or web sites for small businesses) is their signature; it is like a visiting card which would tempt people to come to you and buy something from you; it is your identity to the world. And if it is your identity to the world, then care as well as quality time should be devoted in developing it.

Another important thing to be kept in the mind is that YOU are the best SEO consultant for your web presence. No one else could help you more than you yourself. It is you who know inside out about your business and not somebody else who has technical aptitude. Therefore invest time with your SEO consultant or company for finding out the right keywords for your web presence.

The process of finding out the right keywords starts from putting yourself into the shoes of your customers and ask these basic yet important questions:-

What do your customers look for when they come to you?
What are those words which are repeated in your marketing and advertising materials?
What is your differentiation strategy in the industry?
What is your USP?
What sort of questions do your customers (both external as well as internal) ask you?
What would you say if you were to ask what business are you in?

Only after you have answers to these simple yet important questions, any SEO company or consultant can help you. After this step, it doesn’t matter what tool he uses or whether it is paid or free.

 To sum up, no one else can really help you in identification of the right keywords other than YOU. SEO companies will merely execute the things but ultimately it is YOU who holds the key for your web presence’s better search engine visibility and drive up the sales since at the end of day it is the hike in revenue which matters to YOU.

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