How do you judge a SEO company?
Posted by imark | Under Search Engine Marketing Wednesday Jul 2, 2008When looking out for potential Search Marketing service providers, what are the parameters on which a company should be judged?
Each and everyone would have his or her own list of parameters. But the most common ones would be:-
1) Testimonials or the kind of projects the company has undertaken in the past.
2) The experience and qualification of workforce.
3) Whether the company is reliable in terms of quality and timely delivery of the projects.
This is of course true for any industry and not limited to the SEO industry.
But I was wondering why not judge or rank a company by searching for terms like ‘SEO’ or ‘internet marketing’ in Google and look for that company in the search results. And depending upon their rank in listing one can have a fair idea about their capabilities to get higher search ranks (Assuming that the company has SEOd its website for the key terms ‘SEO’ and ‘internet marketing’)
Isn’t it fair? A company which promises you good Search ranking and can get itself in the top page for highly competitive words like ‘SEO’ and ‘internet marketing’ has already proved a point! (Again, assuming no black hat SEO techniques are used). Care should be taken as the focus is only on search engine optimization and not the whole Search engine marketing.
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