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	<title>FlyOnI.com</title>
	<link>http://FlyOnI.com</link>
	<description>Engaging Customers by Leveraging Internet</description>
	<pubDate>Thu, 03 Jul 2008 09:09:58 +0000</pubDate>
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		<title>How do you judge a SEO company?</title>
		<link>http://FlyOnI.com/search-engine-visibility/how-do-you-judge-a-seo-company/</link>
		<comments>http://FlyOnI.com/search-engine-visibility/how-do-you-judge-a-seo-company/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 11:14:00 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/uncategorized/how-do-you-judge-a-seo-company/</guid>
		<description><![CDATA[When looking out for potential Search Marketing service providers, what are the parameters on which a company should be judged?
Each and everyone would have his or her own list of parameters. But the most common ones would be:-
1) Testimonials or the kind of projects the company has undertaken in the past.
2) The experience and qualification of workforce.
3) Whether [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/search-engine-visibility/how-do-you-judge-a-seo-company/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No comment policy- Revisited</title>
		<link>http://FlyOnI.com/blog-marketing/no-comment-policy-revisited/</link>
		<comments>http://FlyOnI.com/blog-marketing/no-comment-policy-revisited/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 09:55:08 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Blog Marketing]]></category>

		<category><![CDATA[no comment]]></category>

		<category><![CDATA[seth godin]]></category>

		<category><![CDATA[SMEs]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/blog-marketing/no-comment-policy-revisited/</guid>
		<description><![CDATA[Few weeks back, I blogged about &#8220;No Comment Policy: A Viral Strategy?&#8220;Through the post I was trying to understand if banning comments on a blog could be used as a viral strategy by small and medium enterprises.  Or is it the forte of only thought leaders like Seth Godin?
Well! Seth commented on the post [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/blog-marketing/no-comment-policy-revisited/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to use images for better Search engine marketing?</title>
		<link>http://FlyOnI.com/search-engine-visibility/how-to-use-images-for-better-search-engine-marketing/</link>
		<comments>http://FlyOnI.com/search-engine-visibility/how-to-use-images-for-better-search-engine-marketing/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 10:46:52 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/search-engine-visibility/how-to-use-images-for-better-search-engine-marketing/</guid>
		<description><![CDATA[Recently one of my friends asked me if images could be used by lawyers to help them do better on search engine marketing. At first, it appeared to me an obvious Yes.
We have all read and known the utility of images in content. But if we delve deeper into the question, we realize that it [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/search-engine-visibility/how-to-use-images-for-better-search-engine-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Blueprint to get an effective online presence</title>
		<link>http://FlyOnI.com/search-engine-visibility/a-blueprint-to-get-an-effective-online-presence/</link>
		<comments>http://FlyOnI.com/search-engine-visibility/a-blueprint-to-get-an-effective-online-presence/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 07:05:41 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Marketing concepts]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/uncategorized/a-blueprint-to-get-an-effective-online-presence/</guid>
		<description><![CDATA[It&#8217;s rightly said that one of the biggest factors which ensures that any marketing campaign is a success is a good product to be marketed! A Marketer will consider his job half done if he has a quality product to market.
So before you start planning to chalk out your budget for marketing for your online [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/search-engine-visibility/a-blueprint-to-get-an-effective-online-presence/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Identity Prism by Kapferer</title>
		<link>http://FlyOnI.com/marketing-concepts/brand-identity-prism-by-kapferer/</link>
		<comments>http://FlyOnI.com/marketing-concepts/brand-identity-prism-by-kapferer/#comments</comments>
		<pubDate>Sat, 31 May 2008 16:40:43 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Marketing concepts]]></category>

		<category><![CDATA[brand identity prism]]></category>

		<category><![CDATA[corporate blogging]]></category>

		<category><![CDATA[customer relationship]]></category>

		<category><![CDATA[interactive marketing]]></category>

		<category><![CDATA[kapferer]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/marketing-concepts/brand-identity-prism-by-kapferer/</guid>
		<description><![CDATA[In the last post, I referred to Brand Identity prism by Kapferer which could be used to determine the brand identity of a product. In this post, the model will be looked closely to understand the nuances and its application.
Before the application of any model, few obvious questions which come to our mind are:-
 What is [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/marketing-concepts/brand-identity-prism-by-kapferer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 things to plan before you launch a corporate blog</title>
		<link>http://FlyOnI.com/blog-marketing/5-things-to-plan-before-you-launch-a-corporate-blog/</link>
		<comments>http://FlyOnI.com/blog-marketing/5-things-to-plan-before-you-launch-a-corporate-blog/#comments</comments>
		<pubDate>Thu, 22 May 2008 11:02:10 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Blog Marketing]]></category>

		<category><![CDATA[corporate blogging]]></category>

		<category><![CDATA[engaging customers]]></category>

		<category><![CDATA[interactive marketing]]></category>

		<category><![CDATA[planning lead generation]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/blog-marketing/5-things-to-plan-before-you-launch-a-corporate-blog/</guid>
		<description><![CDATA[One of the things which Management teaches is to do proper planning for any activity. It is often said
&#8220;Failing to plan is planning to fail.&#8221; 
So today charging up my management cells (if they exist  ), I thought to myself about how to plan for blog marketing for a company, does there exist any [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/blog-marketing/5-things-to-plan-before-you-launch-a-corporate-blog/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No Comment Policy- A viral strategy?</title>
		<link>http://FlyOnI.com/blog-marketing/no-comment-policy-a-viral-strategy/</link>
		<comments>http://FlyOnI.com/blog-marketing/no-comment-policy-a-viral-strategy/#comments</comments>
		<pubDate>Mon, 19 May 2008 11:02:01 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Blog Marketing]]></category>

		<category><![CDATA[no comment]]></category>

		<category><![CDATA[seth godin]]></category>

		<category><![CDATA[SMEs]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/blog-marketing/no-comment-policy-a-viral-strategy/</guid>
		<description><![CDATA[It was a treat to read the conversation between 2 giants of internet industry in the form of an interview. Guy Kawasaki interviewed Darren Rowse of Problogger.  Out of the several things which Darren mentioned, one of particular interest was use of &#8220;No comment policy&#8221; by Seth Godin as a potential viral marketing strategy. [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/blog-marketing/no-comment-policy-a-viral-strategy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Moving ahead from &#8216;Customer Service&#8221; to &#8220;Engaging Customers&#8221;</title>
		<link>http://FlyOnI.com/case-studies/moving-ahead-from-customer-service-to-engaging-customers/</link>
		<comments>http://FlyOnI.com/case-studies/moving-ahead-from-customer-service-to-engaging-customers/#comments</comments>
		<pubDate>Fri, 16 May 2008 11:00:43 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Emerging Trends]]></category>

		<category><![CDATA[engaging customers]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/emerging-trends/moving-ahead-from-customer-service-to-engaging-customers/</guid>
		<description><![CDATA[Recently Lee Odden of Online Marketing Blog conducted a survey on &#8220;How Online Marketing Blog readers use twitter?&#8221;  The survey has 220 respondents which is a decent number and results are also pretty much in line with the expectations.
To read more about the survey and result, please visit Top 10 Uses of twitter and [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/case-studies/moving-ahead-from-customer-service-to-engaging-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How much will yoU pay for 5 million hits per day ?</title>
		<link>http://FlyOnI.com/case-studies/how-much-will-you-pay-for-15-million-hits-per-day/</link>
		<comments>http://FlyOnI.com/case-studies/how-much-will-you-pay-for-15-million-hits-per-day/#comments</comments>
		<pubDate>Mon, 12 May 2008 15:49:09 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/case-studies/how-much-will-you-pay-for-15-million-hits-per-day/</guid>
		<description><![CDATA[OK! A quick question: How many $$ is a million hits per day worth for? Of course there is no definitive answer to that question and I don&#8217;t think an industry benchmark exists for it.
When it comes to the traditional medium of advertising (the idiot box!) there are definitive models used by broadcasters and Television [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/case-studies/how-much-will-you-pay-for-15-million-hits-per-day/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ranking in google or an increase in revenue : Whats a better Value Proposition for a SME?</title>
		<link>http://FlyOnI.com/marketing-concepts/value-proposition-relevance-at-small-scale/</link>
		<comments>http://FlyOnI.com/marketing-concepts/value-proposition-relevance-at-small-scale/#comments</comments>
		<pubDate>Sat, 10 May 2008 03:52:44 +0000</pubDate>
		<dc:creator>imark</dc:creator>
		
		<category><![CDATA[Marketing concepts]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[philip kotler]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://FlyOnI.com/marketing-concepts/value-proposition-relevance-at-small-scale/</guid>
		<description><![CDATA[I read somewhere in a Philip Kotler&#8217;s marketing book that the smallest and the simplest definition of marketing is &#8220;meeting needs profitably&#8221;. Therefore the process starts from identification of needs, designing a product or service which contains requisite features and then the exchange of the same. The exchange will leave all the parties involved in [...]]]></description>
		<wfw:commentRss>http://FlyOnI.com/marketing-concepts/value-proposition-relevance-at-small-scale/feed/</wfw:commentRss>
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