Internet marketing is nothing but your normal marketing, just the medium happens to be internet. People don’t understand the concept clearly but when explained in business terms, they find it really simple. So basically what is internet marketing?
Every business needs to do some sort of marketing to generate revenues. With the changing times, when more and more businesses are going for having web presence, it becomes important for firms not to consider it a one time standalone activity. They fail to realize the benefits which online presence could provide to their businesses. And doing marketing over internet( which happens to be just another medium) can certainly makes their task very easy.
One parallel which could be drawn from real world marketing and taken over to internet marketing is “word of mouth” which in internet jargon is known as “Viral Marketing”.
There are many more such parallels which could be drawn between both the worlds. Basically whatever be the medium( internet or no internet), the marketing fundamentals don’t change
Recent Comments