The aging BJP is now eBJP!
Posted by imark | Under Case Studies Monday Apr 7, 2008Bharatiya Junta Party (BJP) of India took a giant leap into cyberspace by becoming e-BJP. I guess this is a tribute to late Prime Minister of India, Congress’ Mr. Rajiv Gandhi who is often considered by many as the father of the telecommunication and the internet in India. BJP has long criticized Congress and specifically Mr. Rajiv Gandhi for whatever he did during his tenure. By adopting technology and more so internet, it has implicitly accepted to the fact that Mr. Rajiv Gandhi was a futuristic person.
With a view to connect each member of the party through its e-mailing system, BJP would set up its own server. All the members of the family would be networked through party’s own emails, instant messaging system and video conferencing. All the top leaders of the party would have their own websites, if they so desire. The websites would be interactive in nature so that the real time comments could be displayed.
The first phase would include top 300 members and then the rest of the clan would be integrated into the system. Out of those 300, the first in line is Mr. Lal Krishna Advani (L.K. Advani), the prime ministerial candidate of the party for 2009 general assembly election. The website is to be inaugurated by Mr. Rajnath Singh, the party president. This is bold progressive step taken by BJP and hopefully would shape up the political landscape in India for years to come.
Hail internet!!!
Hail “Engaging Customers by leveraging internet”!!!
Sounds cool ! Nice to see internet in these areas