No Comment Policy- A viral strategy?
Posted by imark | Under Blog Marketing Monday May 19, 2008It was a treat to read the conversation between 2 giants of internet industry in the form of an interview. Guy Kawasaki interviewed Darren Rowse of Problogger. Out of the several things which Darren mentioned, one of particular interest was use of “No comment policy” by Seth Godin as a potential viral marketing strategy. He goes on to mention that it may work for an established personality like Seth but may backfire for small bloggers.
This insight charged up my grey cells and forced me to think about how to use “No comment policy” for viral effects. Since the interview appeared on Sun’s Place for Small and Medium Businesses, I thought to myself, Is there any way by which small and medium enterprises involved in blogging for building brand can use this policy? Or is it only for thought leaders who define the contours of the industry?
I am not too sure about its usability for SMEs but would love to learn from you all.
I don’t think it’s a particularly good strategy. If you can embrace comments, they’ll almost certainly lead to more traffic and discussion.
Seth you are right that probably it won’t work with SMEs and is only a forte for thought leaders like you. But still it is a good enough topic to be explored in this context.