Its not only about the moolah, eyeballs, hits, PPC and revenue. That’s the beauty of the web. Why do marketing campaigns have to be selling you something?And why do not for profit campaigns have to be not so beautiful, effective and well carved out?
Ok, before you think I am promoting something, check out http://jaagore.com
One of the best campaigns i can think of in the recent past in the niche of social messaging. The idea and the implementation both are equally appealing.
Love to see the use of web for such purpose.
Also this is one of the rare campaigns in the Indian circuit which seamlessly blend a public service message with the commercial aspect of a product.
And lastly this is different in the aspect that their core platform is the web and they are using traditional medial to bring people to web and not vice-versa, which generally is the case.
Well done Tata! (The Industrial house behind this campaign)
And of course let’s vote.
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