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When everybody talks so much about Internet Marketing, it often leads to one thing : a confused state of mind! This is a first hand experience of mine. Try explaining to somebody who hasn’t heard of it before, and doesn’t have any clue about it. Chances are he would end up thinking of you as ‘people who sell products on web’. NO. Internet marketers do not sell products or do not perform any e-commerce activities. They also do not build websites for physical businesses to sell stuff on web.

They help business to sell on internet. Internet marketing is both an art and science. There is really no difference between marketing in general in the real world and marketing on internet, just the medium changes. Internet marketing is all about developing strategies for businesses on internet (though not only for businesses) to increase their visibility, bring customers to their websites and help them increase sales.

To help them do this, internet marketers have an arsenal of tools and techniques at their disposal (this is where you hear all the jargon like Link Building, SEO, and Directory Submissions etc.). But frankly, if you are a business owner you should not be concerned about the technology part and focus on your core product or service and leave this to the internet marketing guys (until and unless you have time on your hands and you are really interested in it).

So next time somebody who sells products on internet and claims to be doing internet marketing, you know what to tell him!

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Internet marketing is nothing but your normal marketing, just the medium happens to be internet. People don’t understand the concept clearly but when explained in business terms, they find it really simple. So basically what is internet marketing?

Every business needs to do some sort of marketing to generate revenues. With the changing times, when more and more businesses are going for having web presence, it becomes important for firms not to consider it a one time standalone activity. They fail to realize the benefits which online presence could provide to their businesses. And doing marketing over internet( which happens to be just another medium) can certainly makes their task very easy.

One parallel which could be drawn from real world marketing and taken over to internet marketing is “word of mouth” which in internet jargon is known as “Viral Marketing”.

There are many more such parallels which could be drawn between both the worlds. Basically whatever be the medium( internet or no internet), the marketing fundamentals don’t change

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